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Disney Invests $1 Billion in the AI Slopification of Its Brand

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Disney Invests $1 Billion in the AI Slopification of Its Brand

The first thing I saw this morning when I opened X was an AI-generated trailer for Avengers: Doomsday. Robert Downey Jr’s Doctor Doom stood in a shapeless void alongside Captain America and Reed Richards. It was obvious slop but it was also close in tone and feel of the last five years of Disney’s Marvel movies. As media empires consolidate, nostalgia intensifies, and AI tools spread, Disney’s blockbusters feel more like an excuse to slam recognizable characters together in a contextless morass.

So of course Disney has announced it signed a deal with OpenAI today that will soon allow fans to make their own officially licensed Disney slop using Sora 2. The house that mouse built, and which has been notoriously protective of its intellectual property, opened up the video generator, saw the videos featuring Nazi Spongebob and criminal Pikachu, and decided: We want in.

According to a press release, the deal is a 3 year licensing agreement that will allow the AI company’s short form video platform Sora to generate slop videos using characters like Mickey Mouse and Iron Man. As part of the agreement, Disney is investing $1 billion of equity into OpenAI, said it will become a major customer of the company, and promised that fan and corporate AI-generated content would soon come to Disney+, meaning that Disney will officially begin putting AI slop into its flagship streaming product.

The deal extends to ChatGPT as well and, starting in early 2026, users will be able to crank out officially approved Disney slop on multiple platforms. When Sora 2 launched in October, it had little to no content moderation or copyright guidelines and videos of famous franchise characters doing horrible things flooded the platform. Pikachu stole diapers from a CVS, Rick and Morty pushed crypto currencies, and Disney characters shouted slurs in the aisles of Wal-Mart.

It is worth mentioning that, although Disney has traditionally been extremely protective of its intellectual property, the company’s princesses have become one of the most common fictional subjects of AI porn on the internet; 404 Media has found at least three different large subreddits dedicated to making AI porn of characters like Elsa, Snow White, Rapunzel, and Tinkerbell. In this case, Disney is fundamentally throwing its clout behind a technology that has thus far most commonly been used to make porn of its iconic characters.  

After the hype of the launch, OpenAI added an “opt-in” policy to Sora that was meant to prevent users from violating the rights of copyright holders. It’s trivial to break this policy however, and circumvent the guardrails preventing a user from making a lewd Mickey Mouse cartoon or episode of The Simpsons. The original sin of Sora and other AI systems is that the training data is full of copyrighted material and the models cannot be retrained without great cost, if at all.

If you can’t beat the slop, become the slop.

“The rapid advancement of artificial intelligence marks an important moment for our industry, and through this collaboration with OpenAI we will thoughtfully and responsibly extend the reach of our storytelling through generative AI, while respecting and protecting creators and their works,” Bob Iger, CEO of Disney, said in the press release about the agreement.

The press release explained that Sora users will soon have “official” access to 200 characters in the Disney stable, including Loki, Thanos, Darth Vader, and Minnie Mouse. In exchange, Disney will begin to use OpenAI’s APIs to “build new products” and it will deploy “ChatGPT for its employees.”

I’m imagining a future where AI-generated fan trailers of famous characters standing next to each other in banal liminal spaces is the norm. People have used Sora 2 to generate some truly horrifying videos, but the guardrails have become more aggressive. As Disney enters the picture, I imagine the platform will become even more anodyne. Persistent people will slip through and generate videos of Goofy and Iron Man sucking and fucking, sure, but the vast majority of what’s coming will be safe corporate gruel that resembles a Marvel movie.

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InShaneee
53 minutes ago
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1 public comment
mkalus
1 hour ago
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Disney really is trying to wring as much money out of things as possible. Forget if anybody actually wants or enjoys it.
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Cult Of Criterion: Pee-wee's Big Adventure

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In Cult Of Criterion, The A.V. Club highlights a new release from The Criterion Collection each month, examining the films entering an increasingly accessible film canon.

Capturing what it means to be a child doesn’t just mean blaring a zippy soundtrack over some fast-paced antics. Being a kid isn’t just about goofy energy, or naivety, or wonder. Petulance and rage simmer under the silliness, the emotional consequences to a self-involved young person’s friction with the established ways of the world. Every wide-eyed moment of discovery is matched by a narrow-eyed moment of disdain. It’s this balance of whimsy and snot, of gleeful mania and furious hysteria, of Bugs Bunny and Daffy Duck, that makes Pee-wee Herman such a perfect grown child—and makes Pee-wee’s Big Adventure such a perfect idea for the kind of journey he might dream up.

By the time Paul Reubens gave 26-year-old filmmaker Tim Burton his big break with Pee-wee’s Big Adventure, his character Pee-wee Herman had already become a comedy fixture through Reubens’ stage show, HBO special, and talk-show drop-ins. He was on The Dating Game three times! But it took Burton’s Disney-trained, Disney-rejected sensibility to fully bring Pee-wee’s world to life—and to encourage the edgy streak that pushed Big Adventure away from Reubens’ planned remake of Pollyanna. After working on The Fox And The Hound and The Black Cauldron, Burton had made a few of his own live-action shorts, pouring his fully formed, Hot Topic-defining aesthetic into a Disney Channel version of Hansel And Gretel and the project that got him fired from Disney: Frankenweenie.

The latter is what caught Reubens’ eye, despite the former’s Witch living in what looks like an evil version of Pee-wee’s Playhouse. But all of Burton’s early projects proved that their sensibilities were aligned—they wanted to play in the gray area between kid and adult, between safety and danger, between camp and sincerity, between cutting-edge hip and retro uncool. 

Both artists were obsessed with translating their experience of the past—of the wacky shows and old movies they grew up watching on TV—into a punk-inflected mid-’80s milieu. If Reubens and Burton fell asleep while Howdy Doody and a Universal Monster movie played on adjacent television sets, their shared fever dream would look a lot like Pee-wee’s Big Adventure. It’s a journey through the collective unconscious of a generation of grown American children, just immature enough to connect with an audience of actual kids.

As Jesse Thorn points out in his Criterion booklet essay, this partially takes the form of Pee-wee’s hyperreal road-trip iconography. Pee-wee, on his quest for his stolen Schwinn, zips through a country remembered from a backseat window: Truckers, diners, bikers, roadside dinosaurs and clown statues, rail-riders, drive-in theaters, and tons of cowboys, naturally, right outside the Alamo. These are the larger-than-life images zipping past you when you traverse our highway circulatory system; stuffed into a movie, and it feels like a mind-numbing slog across the country to see a kid’s grandparents has been juiced with imagination (Also, uh, Santa was there! And Godzilla!) when retold on the playground.

And Pee-wee is just the kid to tell it. In his form-fitting Glen Plaid suit and shiny Alfalfa haircut, he looks like an especially bullied kid was on his way to picture day when he got Big-ified. He’s a kid’s idea of an adult (they wear suits, right?) sneering through life, laughing at his own jokes, fighting off the advances of the girl who’s got a crush on him, and taking on bullies. He’s also a Looney Tune. For every improbable success Pee-wee pulls off with his Bugs-like cross-dressing and costume-swapping, there’s a Daffy-like plummet to earth—a moment of rage, failure, slapstick, hubris blowing up in his face. It’s Bugs who wins over the biker gang with what’s effectively a drag performance of “Tequila,” and it’s Daffy who immediately crashes a motorcycle afterward.

It’s all part of the silly-scary balance that Burton would make his kid-enticing hallmark. Creating a world not just navigated by a grown kid, but one that had a kid’s burgeoning understanding of safety and danger, Burton infused Pee-wee’s Big Adventure with fantastical threats. It’s not the escaped convicts you need to worry about, or the grumpy bikers, or the furious bulls, or even the jealous boyfriends. The terror had to also be, in its way, a punchline. From Hansel And Gretel and his short Vincent, Burton brought in stop-motion animators Rick Heinrichs and the Chiodo Brothers in order to create these playful scares. Together, they made Large Marge, whose scene is all but a movie reaching out and goosing you.

This is the thoroughly childish spirit permeating Pee-wee’s Big Adventure: The volatile, puckish, myopic-yet-charming energy of a kid recounting their day spent playing pretend. And it’s the complexity within this tone, the sourness that comes out when Pee-wee blows up at those he’s gathered to search for his bike, that situates its fantasy in reality. There’s no false schmaltz or saccharine cutesiness, none of the cloying child-courting fluff that softens so much disposable children’s media. The stray sass, the random venom, the whiplash between innocence and indignation—these are what makes Pee-wee’s Big Adventure an enduring encapsulation of childhood.



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HDMI Forum Continues To Block HDMI 2.1 For Linux, Valve Says

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New submitter emangwiro shares a report: The HDMI Forum, responsible for the HDMI specification, continues to stonewall open source. Valve's Steam Machine theoretically supports HDMI 2.1, but the mini-PC is software-limited to HDMI 2.0. As a result, more than 60 frames per second at 4K resolution are only possible with limitations. In a statement to Ars Technica, a Valve spokesperson confirmed that HDMI 2.1 support is "still a work-in-progress on the software side." "We've been working on trying to unblock things there." The Steam Machine uses an AMD Ryzen APU with a Radeon graphics unit. Valve strictly adheres to open-source drivers, but the HDMI Forum is unwilling to disclose the 2.1 specification. According to Valve, they have validated the HDMI 2.1 hardware under Windows to ensure basic functionality.

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Feds tear-gas Elgin residents

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Tear gas in Elgin Federal immigration agents abducted a community member from an apartment complex in the western suburb of Elgin on Saturday, then used tear gas and flash-bang grenades to disperse a crowd of neighbors that had gathered around them. The violence unleashed on an otherwise quiet, residential street marked the feds’ first known […]

The post Feds tear-gas Elgin residents appeared first on Chicago Reader.

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Same Product, Same Store, but on Instacart, Prices Might Differ

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A study this week has found that shoppers using Instacart are often charged different prices for identical products at the same store at the same time, even when selecting in-store pickup rather than delivery. The Groundwork Collaborative, a progressive policy group, and Consumer Reports organized nearly 200 volunteers across four cities to simultaneously check prices on 20 grocery items. Price differences appeared on nearly three-quarters of the items tested. In one test, more than 40 participants selected the same Safeway in Washington, D.C. and the same brand of eggs. Prices ranged from $3.99 to $4.79 -- a 20% spread. At a Target in North Canton, Ohio, Skippy peanut butter was $2.99 for some shoppers and $3.59 for others. The full 20-item basket varied by about 7% within each store. An Instacart spokeswoman said retailers on its platform set their own prices and that some run short-term, randomized pricing tests. The company said tests were "never based on personal or behavioral characteristics." Instacart acquired Eversight, an AI-driven pricing optimization company, in 2022. A Target spokesman said the company is not affiliated with Instacart and bears no responsibility for prices on the platform. Safeway and parent company Albertson's declined to comment.

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Congress Quietly Strips Right-To-Repair Provisions From US Military Spending Bill

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Congress quietly removed provisions that would have let the U.S. military fix its own equipment without relying on contractors, despite bipartisan and Pentagon support. The Register reports: The House and Senate versions of the NDAA passed earlier both included provisions that would have extended common right-to-repair rules to US military branches, requiring defense contractors to provide access to technical data, information, and components that enabled military customers to quickly repair essential equipment. Both of those provisions were stripped from the final joint-chamber reconciled version of the bill, published Monday, right-to-repair advocates at the US Public Interest Research Group (PIRG) pointed out in a press release. [...] According to PIRG's press release on the matter, elected officials have been targeted by an "intensive lobbying push" in recent weeks against the provisions. House Armed Services Committee chair Mike Rogers (R-AL) and ranking Democrat Adam Smith (D-WA), responsible for much of the final version of the bill, have received significant contributions from defense contractors in recent years, and while correlation doesn't equal causation, it sure looks fishy. [Isaac Bowers, PIRG's federal legislative director] did tell us that he was glad that the defense sector's preferred solution to the military right to repair fight -- a "data as a service" solution -- was also excluded, so the 2026 NDAA isn't a total loss for the repairability fight. "That provision would have mandated the Pentagon access repair data through separate vendor contracts rather than receiving it upfront at the time of procurement, maintaining the defense industry's near monopoly over essential repair information and keeping troops waiting for repairs they could do quicker and cheaper themselves," Bowers said in an email. An aide to the Democratic side of the Committee told The Register the House and Senate committees did negotiate a degree of right-to-repair permissions in the NDAA. According to the aide and a review of the final version of the bill, measures were included that require the Defense Department to identify any instances where a lack of technical data hinders operation or maintenance of weapon systems, as well as aviation systems. The bill also includes a provision that would establish a "technical data system" that would "track, manage, and enable the assessment" of data related to system maintenance and repair. Unfortunately, the technical data system portion of the NDAA mentions "authorized repair contractors" as the parties carrying out repair work, and there's also no mention of parts availability or other repairability provisions in the sections the staffer flagged -- just access to technical data. That means the provisions are unlikely to move the armed forces toward a new repairability paradigm.

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