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Companies Are Using Reddit to Manipulate ChatGPT and Google AI Search

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Companies Are Using Reddit to Manipulate ChatGPT and Google AI Search

The moderators of the biohacking subreddit say that peptide and hormone replacement therapy companies have been surreptitiously spamming Reddit in an attempt to get their posts scraped by AI chatbots. The strategy is an effort to systematically manipulate the answers provided by chatbots by manipulating the underlying source material that those chatbots will scrape—in this case, a popular Reddit community. 

In a post last week, the moderators of r/biohackers said they would be banning new posts about peptides and hormone replacement therapy (HRT) because of attempted manipulation by the companies that make, market, and sell them. r/Biohackers is a long-running subreddit about using supplements, experimental pharmacology, and other longevity or fitness-adjacent themes; peptides and HRT have become a wildly popular topic of discussion on the subreddit, especially as companies try to market them off-label or as grey-market compounds. 

“As AI search engines increasingly pull answers from Reddit, companies are using us for AEO. On top of that, there's been an explosion of peptide interest and AI usage flooding the sub. Together, this has put serious pressure on content quality,” a post by the moderators read. 

AEO is AI-engine optimization, and it is an evolution of search engine optimization where brands and marketing companies attempt to create content that they hope will be scraped by large language models. Manipulating Reddit with bots, sock puppet accounts, and human accounts that are paid to promote brands has become a core strategy of firms that do AEO, because Reddit has become one of most-often cited sources by popular AI tools like ChatGPT and Google’s AI search. For example, a company called RedRover offers AEO and SEO for companies; on its home page, it says “rank #1 on Search and get cited by AI: AI agents that mass publish content to help you rank on Google, ChatGPT, and Reddit—driving traffic to your site from every corner of the internet.”

“An army of agents publishing blog content & reddit posts that solves both SEO & AEO at scale,” RedRover advertises.

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Do you know anything else about AEO or Reddit manipulation? I would love to hear from you. Using a non-work device, you can message me securely on Signal at jason.404. Otherwise, send me an email at jason@404media.co.

Peptides cover a spectrum of injectable amino acids, from GLP-1 to a series of compounded and grey-market substances that can be used for muscle growth and recovery, hair growth, skincare and anti-aging, and a host of other uses; HRT is also used for many reasons, including by trans people as gender-affirming care, but also by women going through perimenopause or menopause, and by people in the life extension and biohacking communities. Both of these industries have exploded in recent years. The industry is made up of a mix of companies trying to operate in a legitimate way and sketchier companies whose products may be unsafe. Basically, it’s something of a health Wild West.

“We see the rise of things like peptides, compounds that are becoming mainstream that don't have much regulation, and we see so much potential and like opportunity for innovation for clinically validating them,” one of the moderators of the biohackers subreddit told me on a call. “But we’re also seeing this alongside incredibly risky sourcing, teens posting about wanting to grow an extra few inches. And then we’re seeing AI manipulation from vendors trying to promote these peptides and get kids to source from them.”

“These two things together have become untenable for us, and after trying so many different strategies to use Reddit’s tools to prevent this from being a problem, we just made this call,” to limit posts about peptides and HRT to weekly “megathreads,” they added. “I just feel like, the dead internet, there’s this sadness I feel of this one place on the internet that was so human is sort of eroding and becoming bogged up with artificial AI-driven content. I think that’s super depressing.”

Companies Are Using Reddit to Manipulate ChatGPT and Google AI Search
Screenshot from RedRover's website
Companies Are Using Reddit to Manipulate ChatGPT and Google AI Search
Screenshot from RedRover's website

Given the health and self-experimentation nature of the subreddit, the moderator said that they were worried that a sketchy company will promote their product, and someone will use it and get hurt. 

“There's an element of brands using Reddit to manipulate consumers and get people to buy their products and sort of the ethics of marketing and how the attention economy is sort of evolving under AI. That’s it’s own problem,” the moderator said. “But then for us specifically, it’s like how do we prevent actual physical harm?”

It has become incredibly difficult to stop Reddit manipulation, because the firms doing it are getting more sophisticated. The moderator said that there are really standard and long-running strategies where brands will hop in the comments and suggest their products: “That type of marketing has always existed and if people want to try something new because the brand resonated with them, cool. That’s the way marketing should flow in my mind,” they said. 

“But what I’m seeing that is way scarier to me is that there are companies that will reverse-engineer the actual prompt patterns that are prioritized by LLMs, and so you’ll see someone post a super clickbait, high-traction, vague question like ‘Is all the hype around Vitamin D actually worth it?” they added. “And that thread will do really well because everyone on biohackers actually has an opinion, so it gets engagement and prioritized by LLMs, and then brands will sneak in and they’ll embed their brand mentions in those threads in the exact right places in a seemingly organic way. But none of it is organic, the entire thing is a strategy by an agency to prioritize brand mentions or a narrative within an LLM.”

The Reddit accounts that are doing this are “warmed up” or are made to seem human, meaning they have a posting history that is not just promotional. This makes them much harder to detect and moderate against. Some of the agencies doing this are paying real people to post promotional content, or have built communities where people are incentivized to post promotional content. The moderator said that Reddit’s automated moderation tools have been helpful, but that the type of promotion happening has become so sophisticated that it has become more of a you-know-it-if-you-see it kind of thing. 

“A lot of it has become pattern recognition,” they said. “You literally just sort of know what to look for. But the problem is you don’t want to become punitive to the people who aren’t doing this maliciously, and so I think the over-moderation risk is very real.”

A Reddit spokesperson told 404 Media that it is always working on new tools to help moderators catch manipulation: “Our internal Safety teams leverage human review and sophisticated automated tooling to detect and remove this content at massive scale, and we have over two decades of experience in doing so,” the spokesperson said. “On top of this, we also provide moderators with automated tooling that can detect and suspend users likely to be spammers.”

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InShaneee
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President Trump seeks control of science funding

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White House Office of Management and Budget  Director Russell Vought appears before the House Budget Committee at the U.S. Capitol on April 15. The budget office recently proposed a rule change that would give political appointees more decision-making power over research grants.

The White House Office of Management and Budget is moving to take more control of billions of dollars in federal grants. Critics say the proposed change would jeopardize the integrity of U.S. science.

(Image credit: Andrew Harnik)

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Trump Administration to Dismantle Ocean Monitoring System

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The Trump administration is moving to dismantle the National Science Foundation's $368 million Ocean Observatories Initiative, a network of more than 900 deep-sea instruments used to monitor ocean currents, marine ecosystems, carbon absorption, heat waves, fisheries, coastal flooding, and climate change. The NSF said it would send ships in June to begin the removal of the instruments anchored off Oregon, Washington, Alaska, North Carolina, and an area between Greenland and Iceland known as the Irminger Sea. The New York Times reports: The ocean observation system began operating in 2016 and was expected to continue for 25 years. Jim Edson, a marine meteorologist who led the Ocean Observatories Initiative, called it "the world's most advanced continuously operating ocean observing systems." When it was first proposed, the science foundation said it was important to have a long-term presence at scientifically important sites in the Atlantic and Pacific oceans. Removing the instruments could take 15 months. Seismic instruments positioned around an active underwater volcano off Oregon will continue operating until 2028. Each observation station consists of several moorings that secure long arrays of devices connected to wires. The devices measure ocean currents as well as chemical and biological conditions from the water's surface down thousands of feet. The instruments were hardened to resist the pressure of the deep ocean, corrosive seawater as well as marine plants and animals that can foul electronics. Remotely controlled robotic vehicles and gliders around the moorings collect and transmit data to research laboratories. It cost $48 million annually to operate the network. The Trump administration repeatedly tried to shutter it, proposing to cut its funding by 80 percent in both 2025 and again in 2026. Congress pushed back, restoring the money. To try to reduce costs, managers turned off some of the instruments and collected less data, according to a December 2025 presentation about the observatories at the annual meeting of the American Geophysical Union, a nonprofit organization of scientists. Still, the science foundation moved ahead to decommission the observatory network.

Read more of this story at Slashdot.

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Trans teens have something to say

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Illustration in overlapping silhouettes and soft gradient of a child, a parent, and Donald Trump.

By the time the Children's Hospital closed its doors to trans patients, Sage had already stopped taking testosterone. A nonbinary high school student, they originally received treatment for the rapid onset of puberty. The changes their body experienced felt frightening and sudden. They developed PMOS, a relatively common hormonal disorder that can lead to hair growth and irregular periods. The pandemic didn't help. Too much time to focus on scrutinizing the person in the mirror while doomscrolling. Their doctor first prescribed puberty blockers to help with their PMOS symptoms - not explicitly for trans-related reasons - and eventually recom …

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Microsoft Deliberately Bricking All Office For Mac 2019/2021 Installations

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Microsoft Office 2019 and 2021 for Mac will reportedly drop into "reduced functionality mode" on July 13, 2026, when a license-validation certificate expires, leaving perpetually licensed apps able to open files but not edit or save them. Slashdot reader joshuark shares a report from OSnews: "Microsoft Office 2019 and 2021 for Mac view-only conversion (2026) is a scheduled remote degradation of perpetually-licensed Microsoft Office software for macOS and iOS, set for July 13, 2026 when a license-validation certificate used by the Office apps expires," reports the Consumer Rights Wiki. "After Office 2019 for Mac reached end of support in October 2023, Microsoft assured customers their installed apps would 'continue to function.' The July 13, 2026 conversion instead drops the apps into a Microsoft-defined 'reduced functionality mode,' in which files can be opened and viewed but not edited or saved. By May 30, 2026, the original 2023 end-of-support page had been re-dated and rewritten on Microsoft's site; the 'continue to function' clause was removed." Microsoft's advice to the users they're stealing from is to keep using the applications as mere viewers, switch to the free Office 365 web applications, pay for a 365 subscription, or buy a brand new regular copy of Office 2024. None of these make any sense, and clearly, all of this should be illegal, but it's not because the software industry is a clown show.

Read more of this story at Slashdot.

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Microsoft Wants to 'Make People Addicted' to its New AI Assistant, Internal Documents Reveal

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Microsoft Wants to 'Make People Addicted' to its New AI Assistant, Internal Documents Reveal

An internal Microsoft strategy document says that the plan for its just-announced “Scout” personal assistant AI is to “make people addicted” to the tool before rolling out additional functionality, 404 Media has learned. “Three phases from addictive app to agentic platform,” the documentation.

Microsoft has been piloting Scout as an internal tool for employees it was calling “ClawPilot,” since March. ClawPilot—and now Scout—are part of “Project Lobster,” which is a Microsoft plan to bring the popular OpenClaw AI tool to its Microsoft 365 suite of products in a way that nontechnical people can use. It is not particularly notable that Microsoft is developing new AI tools—the company has reoriented almost everything it does to focus on AI, and every major AI company has tried to figure out how to bring AI agents into their products after OpenClaw went viral earlier this year. OpenClaw allows users to create AI agents that can act on behalf of the person using it; it can send emails, edit calendars, publish blog posts, and more. What is notable is that the explicit goal of the people developing the product is to addict its users. Microsoft officially announced Scout Tuesday as an “always-on personal agent” that runs on OpenClaw and is integrated into Microsoft 365. 

The internal Microsoft document, called “ClawPilot: Overview and Plan with Project Lobster,” seen by 404 Media has a subheading called “ClawPilot Overall Plan,” which notes “three phases” to its launch plan. The first phase is “Make people addicted.”

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